The Google Lens Visual Recognition Tool is getting better with 3 major new features, coming directly to Google’s smartphones camera interface:
The application is now available. To do this, go to the Google Assistant page and click on the icon at the bottom right. We can expect integration with native photo applications from different manufacturers in the coming days.
Last year, Google unveiled Lens, a visual recognition tool to obtain information about an object, a monument, a plant or an animal directly by pointing the camera of his phone on it. Samsung had proposed its solution shortly before with Bixby Vision on the Galaxy S8.
The Google I / O 2018 was an opportunity to put this feature back by presenting 3 important new features for the service. First of all, text recognition now allows you to recognize specific groups of words in order to simply copy / paste them.
This can be useful for complicated codes (WiFi passwords, gift codes …), but also to obtain information on a particular point of a text. One of the examples given is a list of dishes, with a description that opens according to the selection of the user. Convenient when you browse the map of a particularly exotic restaurant.
The second feature is the discovery of similar objects. Google gives the example of clothes. If you like a top, scan it with Google Lens and it will not give you the exact reference, but at least similar items you might enjoy. All with commercial links to be able to pay directly your money without having to wait.
The third novelty is actually an improvement since it is the real-time scan. Previously, scanning an object launched a new window, redirecting for example to a commercial site. The new version streamlines searches by recognizing on the fly the various elements present in the image and offering the information in a small pop-up on the screen.
But that may not be the most important news from Google Lens. Indeed, the Mountain View company also said that its application would now be directly available from the camera of some smartphones. We can of course mention the Google Pixel, but also terminals from LG, Motorola, Xiaomi, Sony, HMD / Nokia, Transsion, TCL, OnePlus, BQ and Asus.
Note that Samsung and Huawei / Honor are not present in this list, since they propose their own solution. It is surprising, however, not to find HTC, yet partner of Google and manufacturer of the latest pixels.